What makes a customer come to you over your competition?

We all need to be reminded that our businesses are more than a service or product.

1. First and foremost our reputation is the one most important factor.
2. The quality of our service or product.
3. Marketing and networking; get your name out there.
4. Partner with other businesses that sell your related services or products.
5. Advertise wisely.
6. Use the internet; get a website.
7. Join local Chamber of Commerce and other groups.
8. Join social media links, and post blogs that link to your website; contribute to news and discussions on sites.
9. Offer a free newsletter sign-up on your site and ask visitors to leave a comment or ask for more information.

It takes time to build relationships and expand your potential client base.  It is critical as entrepreneurs to recognize the importance of networking to move forward.  You will never know that next potential client sitting in your office or waiting for the phone to ring.